Scared Pink is an annual costume event created to contribute to "Pennies For Vicki" founded by Misty and Perry Mayo, Co-Chairmen.

Pennies for Vicki is a nonprofit organization founded in remembrance of Vicki Connor, an employee of Citadel Broadcastings WOGT oldies station, who died of breast cancer in January 2001.

“This is our charity of choice here at the radio station, so any time we have a chance to tie an event to Pennies for Vicki, we jump at the chance. We think of Vicki often. We do a lot of other events in the area throughout the year, and this event is a just another wonderful chance to get together with Vicki’s family and friends, which keeps her memory alive,” said Kelly McCoy, Director of Promotions for Citadel, and a close personal friend of Vicki’s.

Since 2001, Pennies for Vicki has helped make a difference in the lives of thousands affected by cancer. “The first year, our goal was to raise $1 million pennies, and we ended up raising $3 million pennies.” said McCoy.

Pennies for Vicki supports people with cancer both nationally and locally and has made donations to the Susan G. Komen Foundation, Y-Me of Chattanooga, and the Helene DiStefano Fund. “There are a lot of things insurance doesn’t cover,” said McCoy, “ women still have to work to support their families, so we are able to step in and help in these situations.

The best thing in Misty Mayo's eyes, is the fact that this is an organization that financially supports the needs of a particular individual, whether it be for medicine or for living expenses. How great is that?"